Hey, I'm Rohan — creative strategist & ad editor
Delhi / working US · UK · Nordics

I make the whole ad for DTC brands.

I figure out the angle, write the script, cut the video, design the statics — then look at what the numbers did and make the next batch better. Can work in different languages too.

See the work Message me
$0.0M+
Ad spend behind the creative I made
0+
Brands
0
Niches shipped
01  —  The whole thing

Everything I know came from actually working with clients.

At a glance
  • FormatsAI · UGC · VSL · Static
  • MarketsUS · UK · NO · SE
  • Ad accountsUSD · GBP · SEK
  • Learned fromClients, then YT
  • AlsoEcom Talent, Evolve

I run the whole creative for DTC brands — AI ads, UGC, VSLs, product ads, image ads. The angle and the script are mine too, not just the edit. $1.5M+ in ad spend behind the creative I made.

Brands, creators and agency owners — fashion, supplements, apparel, skincare, footwear, spa/wellness. Then studying — YouTube, plus Ecom Talent and Evolve. Not the other way round.

02  —  Who it's been for

Brands, dropshippers and creators — mostly US and UK.

  • Taos
  • Dose
  • Royal Canadian
  • Southwind Apparel
  • Motion
  • Serenity Studio
  • FabuLove
  • Cloudly Footwear

& agencies, UGC creators, dropshippers, spa and studio owners.

The range matters less than the pattern.

Men's clothing Women's clothing Footwear Supplements Skincare Beauty Jewellery Lingerie & sleepwear Apparel Spa & wellness Travel

Every one of these is a product someone has to feel something about before they buy. That's the part I'm good at.

US & UK is where most of the work sits. One brand run in Norwegian; campaigns shipped in Swedish, inside SEK ad accounts.

03  —  The work

Watch it first. Then open the folders.

AI-gen video

Scroll

Silent six-second cuts. Real-looking creators and full ads, generated start to finish.

Open the AI-gen folder

UGC & VSL video

Scroll

  • Royal CanadianFootwear
  • DoseSupplements
  • Southwind ApparelApparel
  • TaosFootwear
  • FabuLoveJewellery
  • ElyraLingerie
  • Serenity StudioSpa & studio
  • MotionService

Silent six-second cuts. Creator edits, product ads and mashups — made to feel native, not like an ad.

Open the video folder

Selected statics

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  • Selian Health ad — a five-panel storyboard cut over gym footage under the headline “who decided 27 was the peak?”
    Selian HealthThe peak myth
  • Averon ad — two black garments laid out to spell the word FIT on a cream background
    AveronUpgrade your fit
  • Selian Health ad — black layout reading “this is not TRT” with three benefit callouts
    Selian HealthThis is not TRT
  • Serenity Studio ad — a facial treatment in close-up framed by flowers, headed “Your Monthly Skin Ritual”
    Serenity StudioMonthly skin ritual
  • Averon ad — a black tee behind vending-machine glass with the cost-per-wear maths beneath it
    AveronA quarter per wear
  • Selian Health ad — a supplement tub beside a printed 90-day stack summary on warm paper
    Selian Health90-day challenge
  • Averon ad — a man in sunglasses and a black tee, captioned “men’s fashion starts with good basics”
    AveronMaster the basics
  • Serenity Studio ad — cream layout reading “Your bedroom isn’t a content studio”
    Serenity StudioNot a content studio
  • Selian Health ad — supplement tub and shaker annotated with ingredient callouts
    Selian HealthIngredient callouts
  • Averon ad — a man in a black tee holding up an olive one, headline “she won’t fall for it twice”
    AveronWon’t fall for it twice
  • Selian Health ad — rusted gym plates in low light under the line “same plates since February”
    Selian HealthSame plates

Image ads, callouts, before/afters, comparison charts, thumbnails.

Open the statics folder
04  —  And then

What it did.

Results — ROAS

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  • Meta Ads Manager — ad-level ROAS and spend across 139 ads, in kr
  • Meta Ads Manager — adds to cart, cost per add to cart, spend and purchase ROAS by row
  • Meta Ads Manager — spend, unique outbound clicks and purchase ROAS by row
  • Meta Ads Manager — website purchases against spend
  • Meta Ads Manager — results, cost per result, adds to cart, spend and purchase ROAS

Straight out of Meta Ads Manager. Spend, purchases and return, on the campaigns behind the creative above.

Open the results folder

Nice things clients said

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  • A written recommendation from Mariah Lukashewich of NextLvl Creatives about working with Rohan as her UGC video editor
  • A message from Gio White calling Rohan a total pro who turns raw footage into polished, high-performing paid social ads
  • A chat message calling a second batch of work really solid and beautiful
  • An email from an agency saying the work looks amazing and they are excited to work together
  • A message calling the cut some of Rohan's best work
  • A message from Rachel Matulle saying she loves the work
  • A message from a creator saying they have a lot of collabs to film and want to work with Rohan on them
  • A message from a brand owner about the delivered edits
  • A message from Marissa Ciancitto saying Rohan picked up her style much quicker than past editors

Unedited messages, straight out of the chats and inboxes.

Open the testimonials folder
05  —  Stuff I do

Seven things, and the last one is the difference.

01

AI gen

Real-looking creators, full ads, generated start to finish.

02

Strategy

Dig through reviews and competitor ads, find the angle, write the brief, plan what to test.

03

Scripts

UGC scripts, VSLs, hooks, CTAs. Written for one type of person, not everyone.

04

Video

UGC edits, product ads, mashups, motion, captions, sound. Made to feel native, not like an ad.

05

Statics

Image ads, callouts, before/afters, comparison charts, thumbnails.

06

Managing it

Briefing creators, handling revisions, keeping fresh creative going into the account so nothing goes stale.

07

Keeping it clean

Creative trackers, naming conventions, a log of every ad with its angle, hook, spend and result. Your ad account stops being a mess and you can actually see what's working.

Want this running on your account?  Let's talk

06  —  Wanna work together?

Easiest thing — just message me.

Tell me the brand, the offer and what you've already tried. We get on a call and I'll tell you straight whether I'm the right person for it.

Email rohanfalwariya1@gmail.com Opens a draft with the brief questions already in it. Phone / WhatsApp +91 93105 87838 Fastest way to reach me. Call or message.